Constantly annoyed with thigh poke, key jingle, and damaged pants, Mike set out to design a solution to the bulky key ring. After months of prototyping, testing, and redesigning, KeySmart was born. The frame was crafted out of aluminum to be ultra lightweight, and the hardware was milled from stainless steel to survive anything life threw at it. After launching on Kickstarter in early 2013, KeySmart was one of the most popular products ever launched.